SQI are a UK based skiwear brand that has ingeniously designed pieces to be worn as skiwear, streetwear and sportswear. We began working with SQI towards the end of 2021, heading to the slopes to create content in the form of photography, videography and gifs to best promote their multi-functional products via social media and on their website. It has been a great collaboration between the two companies so far. Grey Matter comprises of a team of creators that knows their way around a set of skis and and a camera! Whilst SQI’s own team back in London have been working to show the product’s versatility in the cityscape, we continue to work with the brand with a focus of capturing content in the ski resorts across Europe, both on the slopes and at Aprés that will compliment their work back in the UK.